CIM Infrastructure
- Includes your hardware and software (installed or service provider)
- Includes your people and their skills, coupled with your partners and
service
providers
Customer
Data Integration- Clean and accurate data available from internal and external sources brought
together for segementation, targeting
and analytics
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Customer Insights
- Gained from creating customer profiles, segmentation, behavioral and
program analysis
Implementation - Create, pilot and deploy specific multi-channel lifecycle marketing
programs
Interpretation - Apply learnings
and metrics for
constant improvement
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